Key strengths: Looks & performance
Areas for improvement: Maintenance costs
Standard maintenance costs are high, but going to independent shops that you trust will typically reduce the bill by 50%. Sticking with the 4.4L V8 engine also keeps costs down, as this is the standard running gear that is in the popular 740 from the late 90s. Everyone knows how to work on the car and parts are plentiful.
The car drives like a dream: very, very quick, responsive and stable. This car is meant to be driven fast and you have to remind yourself to slow down since the speed is so comfortable.
This is probably the most beautiful car ever made. I put this in the same class as the Jaguar XK8, the CL500, the 911, the Ferrari 550 and old Daytona and the modern Aston Martins. For looks, exclusivity, performance and price, the 840Ci is far ahead of any car I have ever dreamed about. The car is perfectly proportioned from every angle. The lack of chrome and sharply raked nose makes for a serious, fast look. The only visual flaws are the black gasketing/striping that runs around most of the car and the black door handles (no matching available). A black car resolves the problem, although maroon is probably the best color for the car (black is a close second).
Those who know a little about cars, typically can't identify the car until they see the badge and the numbers on the trunk. Those who really know about cars get pretty excited when they see it. In all cases, I get a stare, a wave, double take or someone pointing at least once per week.
These cars are hard to find, and some are in poor shape. While records are important, getting a dealer or BMW-specialty shop to inspect the car before purchase will reduce the risk significantly. Be patient and ready to travel around to find the right one. Focus on '96 and '97 models, some earlier ones had bad engines although this is easy to determine with some research (see 8coupe.com and e31faq.com for extensive material) The running costs for Bmw 8 Series 4.4L V8 Automatic are normal
Safety: 69
Equipment: 78
Reliability: 78
Driving: 76
Comfort: 81
Design: 75