Report: Automotive Website Traffic Still Strong

Submitted more than 30 days ago by hottentot

While traffic to independent automotive Web sites by new-vehicle buyers remains high, manufacturer and dealer sites are receiving more attention from online shoppers, according to the J.D. Power and Associates 2002 New Autoshopper.com Study.

Independent, third-party Web sites continue to lead the automotive Internet marketplace, with 82 percent of automotive Internet users visiting such sites compared to 83 percent in 2001. However, while traffic at independent sites has leveled off, more con